{"product_id":"guide-ultime-de-la-laine-verites-cachees-vraie-laine-et-entretien-sans-erreurs","title":"The Ultimate Wool Guide: Hidden Truths, Real Wool, and Foolproof Care","description":"\u003ch4 data-end=\"73\" data-start=\"0\"\u003e The book - everything I've never been able to write on a product sheet\u003c\/h4\u003e\n\n\u003cp data-end=\"247\" data-start=\"75\"\u003e This book was born in 2025, after the closure of my business.\u003cbr data-end=\"138\" data-start=\"135\"\u003e And with it, a very simple question:\u003cbr data-end=\"181\" data-start=\"178\"\u003e \u003cstrong data-end=\"247\" data-start=\"181\"\u003eWhat do I do with everything I've learned since 2012?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-end=\"495\" data-start=\"249\"\u003e Years of research, discussions with brands and manufacturers, label analysis, testing, and mistakes too…\u003cbr data-end=\"372\" data-start=\"369\"\u003e And especially your messages.\u003cbr data-end=\"399\" data-start=\"396\"\u003e Your “help, I washed it”, your doubts before buying, your fears of damaging a precious garment.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\n\u003cp data-end=\"606\" data-start=\"497\"\u003e Many of you have told me:\u003cbr data-end=\"533\" data-start=\"530\"\u003e \u003cstrong\u003e\u003cem data-end=\"606\" data-start=\"533\"\u003e“You should make a book out of it. So we can finally have everything at our fingertips.”\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp data-end=\"627\" data-start=\"608\"\u003e So I did it.\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch4 data-end=\"650\" data-start=\"634\"\u003e The real issue\u003c\/h4\u003e\n\n \u003cp data-end=\"789\" data-start=\"652\"\u003eSince the 1970s, more than 75% of the world's wool has been treated to prevent felting (Superwash, polymer coating, \"Care\" treatments, enzymes, Naturetexx, silocones, etc.)\u003cbr data-end=\"737\" data-start=\"734\"\u003e Most of the time without the buyer knowing.\u003c\/p\u003e\n\n\u003cp data-end=\"927\" data-start=\"791\"\u003e \u003cstrong\u003eYet, the natural properties of wool continue to be associated with it…\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003e while they have sometimes disappeared or been severely altered.\u003c\/p\u003e\n\n\u003cp data-end=\"959\" data-start=\"929\"\u003e This book explains it simply:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"1001\" data-start=\"963\"\u003e what these treatments actually are\u003c\/li\u003e\n\n\u003cli data-end=\"1033\" data-start=\"1004\"\u003e why they are so widespread\u003c\/li\u003e\n\n\u003cli data-end=\"1103\" data-start=\"1036\"\u003e Why do product descriptions almost never mention this clearly?\u003c\/li\u003e\n\n\u003cli data-end=\"1162\" data-start=\"1106\"\u003e What labels really mean (and their limitations)\u003c\/li\u003e\n\n\u003cli data-end=\"1201\" data-start=\"1165\"\u003e how to read a label differently\u003c\/li\u003e\n\n\u003cli data-end=\"1247\" data-start=\"1204\"\u003e how to understand the brands' responses\u003c\/li\u003e\n\n\u003cli data-end=\"1290\" data-start=\"1250\"\u003e and how to see what they're not telling you\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4 data-end=\"1328\" data-start=\"1297\"\u003e A practical guide first and foremost\u003c\/h4\u003e\n\n\u003cp data-end=\"1432\" data-start=\"1330\"\u003e This is not a theoretical book.\u003cbr data-end=\"1365\" data-start=\"1362\"\u003e This is the one I wish I could have included in every order.\u003c\/p\u003e\n\n\u003cp data-end=\"1452\" data-start=\"1434\"\u003e You will find there:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"1508\" data-start=\"1456\"\u003e How to choose wool with full knowledge of the facts\u003c\/li\u003e\n\n\u003cli data-end=\"1548\" data-start=\"1511\"\u003e How to avoid disappointing purchases without more of the advertised features\u003c\/li\u003e\n\n \u003cli data-end=\"1583\" data-start=\"1551\"\u003ehow to maintain without stress\u003c\/li\u003e\n\n\u003cli data-end=\"1645\" data-start=\"1586\"\u003e How to avoid ruining a garment through fear or washing machine\u003c\/li\u003e\n\n\u003cli data-end=\"1696\" data-start=\"1648\"\u003e and how to make what you already own last longer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-end=\"1822\" data-start=\"1698\"\u003e Many people approach genuine wool with apprehension.\u003cbr data-end=\"1760\" data-start=\"1757\"\u003e After reading this book, you'd almost have to try to miss it.\u003c\/p\u003e\n\n\u003cp data-end=\"1842\" data-start=\"1829\"\u003e \u003cstrong\u003eIn reality, this book is mainly used to make you self-reliant.\u003c\/strong\u003e\u003cbr data-end=\"1892\" data-start=\"1889\"\u003e So that you can buy because you know - and not because a product sheet reassures you.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eA guide to understanding wool… and often also to making peace with it.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\n\u003cp\u003e I'm offering it as a gift with any purchase of €500 or more in the shop.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003ch4 data-end=\"2062\" data-start=\"1987\"\u003e Technical details:\u003c\/h4\u003e\n\n\u003csection class=\"page-product-box color-grey-blue\"\u003e\n\u003cul\u003e\n\n\u003cli\u003e Binding: Perfect bound\u003c\/li\u003e\n\n\u003cli\u003e Size: 18x26 cm\u003c\/li\u003e\n\n\u003cli\u003e Pages: 194\u003c\/li\u003e\n\n\u003cli\u003e Print: Black and white\u003c\/li\u003e\n\n\u003cli\u003e ISBN No.: 9791098080302\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Printed in France by TheBookEdition, PEFC and Imprim'Vert certified\u003c\/p\u003e\n\n\u003c\/section\u003e","brand":"Maison de Mamoulia","offers":[{"title":"Default Title","offer_id":61090786509130,"sku":null,"price":22.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/8687\/4442\/files\/livre-guide-ultime-de-la-laine-superwash-verite-cachee-vraie-laine-et-entretien-sans-erreurs-yuliya-perez-maison-de-mamoulia.png?v=1775817530","url":"https:\/\/maisondemamoulia.fr\/en\/products\/guide-ultime-de-la-laine-verites-cachees-vraie-laine-et-entretien-sans-erreurs","provider":"Maison de Mamoulia","version":"1.0","type":"link"}