MaM

Babyidea was founded near Helsinki with a simple idea: to create truly useful products that are consistent with natural parenting. In 2001, during her maternity leave, Bettina designed the first MaM® Design items to address the lack of babywearing-friendly clothing in Europe — pieces born from a real need, not a trend.

The brand then grew without changing direction: offering sustainable and practical solutions. The ManyMonths, MaM and MaD collections are manufactured by a workshop specializing in natural fibers, chosen for its technical and social guarantees (GOTS, ILO and OEKO-TEX® Standard 100 Class I certifications), ensuring controlled and traceable production.

Babyidea thus retains its original logic: clothing designed to last and accompany everyday life in a responsible way.

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  • ManyMonths - Wool Clothing Repair Kit

    ManyMonths - Wool Clothing Repair Kit

    ManyMonths - Wool Clothing Repair Kit

    8,95 EUR
    Sale price  8,95 EUR Regular price 
  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    14,95 EUR
    Sale price  14,95 EUR Regular price 
  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    24,90 EUR
    Sale price  24,90 EUR Regular price 
  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    23,90 EUR
    Sale price  23,90 EUR Regular price 
  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    24,90 EUR
    Sale price  24,90 EUR Regular price 
  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    25,90 EUR
    Sale price  25,90 EUR Regular price 
  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    23,90 EUR
    Sale price  23,90 EUR Regular price 
  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    29,90 EUR
    Sale price  29,90 EUR Regular price 

When you order your ManyMonths / MaM clothing from Maison de Mamoulia...

You're not just buying products.

You also benefit from my expertise and over 13 years of experience with these clothes, worn daily by my two children since birth… and by myself.

I was the first to develop the discovery of this brand in France - and far beyond - by creating my shop in 2013, dedicated to the Finnish brand Babyidea and its patented creations.

Because offering these products in a shop doesn't necessarily mean knowing them in depth, or being able to answer all questions on the ground.

Since then, I've shared my passion for these unique products with thousands of families.

Because they are natural products, perfectly suited to the constantly evolving morphology of children, truly effective and economical: a few sizes and a few pieces are enough to replace many classic clothes.

And most importantly, they are invaluable for the well-being and comfort of children - and for our relief as parents - for many years to come.


The information on my site has gone far beyond the scope of my shop, helping customers and other shops - including competitors - to better understand these products.

Today, my product descriptions are particularly comprehensive: they already answer more questions than you might have.

I have also worked for the Babyidea brand at trade fairs, and I still collaborate on improving collections, for the very same reason: my expertise and experience.

Today, I am a recognized expert of this brand - by the brand itself, by the thousands of customers I have supported, and even by the competition.

This is the 10th year of pre-orders that I am organizing.

I support you in your choices, your questions, your doubts, your hesitations.

And by choosing Maison de MaMoulia, you are also supporting a small independent business, built with high standards and commitment… and which has been supporting families since 2013 in their choices of natural materials.

Yuliya