The book - everything I've never been able to write on a product sheet

This book was born in 2025, after the closure of my business.
And with it, a very simple question:
What do I do with everything I've learned since 2012?

Years of research, discussions with brands and manufacturers, label analysis, testing, and mistakes too…
And especially your messages.
Your “help, I washed it”, your doubts before buying, your fears of damaging a precious garment.

Many of you have told me:
“You should make a book out of it. So we can finally have everything at our fingertips.”

So I did it.

The real issue

Since the 1970s, more than 75% of the world's wool has been treated to prevent felting (Superwash, polymer coating, "Care" treatments, enzymes, Naturetexx, silocones, etc.)
Most of the time without the buyer knowing.

Yet, the natural properties of wool continue to be associated with it…
while they have sometimes disappeared or been severely altered.

This book explains it simply:

• what these treatments actually are
• why they are so widespread
• Why do product descriptions almost never mention this clearly?
• What labels really mean (and their limitations)
• how to read a label differently
• how to understand the brands' responses
• and how to see what they're not telling you

A practical guide first and foremost

This is not a theoretical book.
This is the one I wish I could have included in every order.

You will find there:

• How to choose wool with full knowledge of the facts
• How to avoid disappointing purchases without more of the advertised features
• how to maintain without stress
• How to avoid ruining a garment through fear or washing machine
• and how to make what you already own last longer

Many people approach genuine wool with apprehension.
After reading this book, you'd almost have to try to miss it.

In reality, this book is mainly used to make you self-reliant.
So that you can buy because you know - and not because a product sheet reassures you.

A guide to understanding wool… and often also to making peace with it.

I'm offering it as a gift with any purchase of €500 or more in the shop.

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