Reiff
At Reiff, the story began in 1939 in a small knitting workshop in Gönningen, at the foot of the Swabian Jura. Since then, the company has remained family-owned and has never strayed from its original craft: working with knitwear. Over the generations, the machines have evolved, but the core idea has remained the same – understanding the material before trying to transform it.
The brand initially focused on baby and children's clothing, where skin sensitivity demands real attention. This experience shaped their approach: prioritizing natural fibers, durable construction, and pieces designed for long-lasting wear. Over time, the collections expanded to include adults without altering this initial philosophy.
The organic merino wool comes from certified farms, then continues its journey through Europe before being knitted in their own workshops. The garment making and finishing are done locally, with partners located near the company. This proximity isn't just geographical: it allows them to track each garment from the yarn to the finished product.
At Reiff, sustainability isn't based on an abstract promise but on continuity: the same materials, the same partners, the same time-honored craftsmanship. The garments are designed to withstand everyday wear, endure over time, and often be passed down from one person to another – because a well-made textile doesn't need to be replaced quickly.