Ulrich Natürlich
Ulrich Natürlich is a German brand created over 30 years ago with a simple idea: a cleaning product should wash without altering the fabric or irritating the skin. Rather than adapting a conventional detergent, the brand chose to start from scratch by removing everything that isn't essential. The formulas contain only plant-based active ingredients and exclude enzymes, bleaching agents, optical brighteners, and dyes, in order to clean without changing the structure of textiles.
This approach also focuses on post-wash comfort. The products are dermatologically tested with a "very good" rating to prevent dryness and itching often associated with conventional detergents. Transparency is verified by independent organizations: ECO-Control, the European NCP standard for natural detergents, and the Vegan Society certification.
Environmental impact is addressed from the design stage: concentrated formulas to transport less water, refill systems to reduce waste, and regional manufacturing in Bavaria to limit distances.
Ulrich natürlich was therefore not designed as a classic laundry detergent made ecological, but as a cleaning product conceived differently from the outset: to clean effectively without over-treating the material.