MaM

Babyidea was founded near Helsinki with a simple idea: to create truly useful products that are consistent with natural parenting. In 2001, during her maternity leave, Bettina designed the first MaM¼ Design items to address the lack of babywearing-friendly clothing in Europe — pieces born from a real need, not a trend.

The brand then grew without changing direction: offering sustainable and practical solutions. The ManyMonths, MaM and MaD collections are manufactured by a workshop specializing in natural fibers, chosen for its technical and social guarantees (GOTS, ILO and OEKO-TEXÂź Standard 100 Class I certifications), ensuring controlled and traceable production.

Babyidea thus retains its original logic: clothing designed to last and accompany everyday life in a responsible way.

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  • MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    MaM - Motherhood 3-in-1 tunic dress, merino wool

    130,95 EUR
    Sale price  130,95 EUR Regular price 
  • MaM - Saaga tunic dress, merino wool

    MaM - Saaga tunic dress, merino wool

    MaM - Saaga tunic dress, merino wool

    149,95 EUR
    Sale price  149,95 EUR Regular price 
  • MaM - Women's and teens' T-shirt, merino wool

    MaM - Women's and teens' T-shirt, merino wool

    MaM - Women's and teens' T-shirt, merino wool

    79,95 EUR
    Sale price  79,95 EUR Regular price 
  • MaM - All-time Leggings for women and teens, merino wool

    MaM - All-time Leggings for women and teens, merino wool

    MaM - All-time Leggings for women and teens, merino wool

    104,95 EUR
    Sale price  104,95 EUR Regular price 
  • MaM - Wrap cardigan - merino wool

    MaM - Wrap cardigan - merino wool

    MaM - Wrap cardigan - merino wool

    104,95 EUR
    Sale price  104,95 EUR Regular price 
  • MaM - Women's and teens' cardigan vest, merino wool

    MaM - Women's and teens' cardigan vest, merino wool

    MaM - Women's and teens' cardigan vest, merino wool

    99,95 EUR
    Sale price  99,95 EUR Regular price 
  • MaM - Women's and teens' hooded vest, merino wool

    MaM - Women's and teens' hooded vest, merino wool

    MaM - Women's and teens' hooded vest, merino wool

    149,95 EUR
    Sale price  149,95 EUR Regular price 
  • MaM - Women's and teens' Lounge Joggers, merino wool

    MaM - Women's and teens' Lounge Joggers, merino wool

    MaM - Women's and teens' Lounge Joggers, merino wool

    119,95 EUR
    Sale price  119,95 EUR Regular price 
  • MaM - Multitube - Top-Skirt-Snood, merino wool

    MaM - Multitube - Top-Skirt-Snood, merino wool

    MaM - Multitube - Top-Skirt-Snood, merino wool

    59,95 EUR
    Sale price  59,95 EUR Regular price 
  • MaD - Men's and teens' T-shirt, merino wool

    MaD - Men's and teens' T-shirt, merino wool

    MaD - Men's and teens' T-shirt, merino wool

    107,95 EUR
    Sale price  107,95 EUR Regular price 
  • MaM - Long thumbless mittens, merino wool

    MaM - Long thumbless mittens, merino wool

    MaM - Long thumbless mittens, merino wool

    19,95 EUR
    Sale price  19,95 EUR Regular price 
  • MaM - Multitube or Neck Warmer, Merino Wool

    MaM - Multitube or Neck Warmer, Merino Wool

    MaM - Multitube or Neck Warmer, Merino Wool

    29,95 EUR
    Sale price  29,95 EUR Regular price 
  • MaM - Women's and Teen T-shirt - Merino Wool

    MaM - Women's and Teen T-shirt - Merino Wool

    MaM - Women's and Teen T-shirt - Merino Wool

    89,95 EUR
    Sale price  89,95 EUR Regular price 
  • MaM - All-time Merino Wool Leggings for Women and Teens

    MaM - All-time Merino Wool Leggings for Women and Teens

    MaM - All-time Merino Wool Leggings for Women and Teens

    114,95 EUR
    Sale price  114,95 EUR Regular price 
  • MaM - Motherhood 3-in-1 Tunic Dress - Merino wool

    MaM - Motherhood 3-in-1 Tunic Dress - Merino wool

    MaM - Motherhood 3-in-1 Tunic Dress - Merino wool

    139,95 EUR
    Sale price  139,95 EUR Regular price 
  • MaM - Women's and Teenagers' Tank Top - Merino Wool

    MaM - Women's and Teenagers' Tank Top - Merino Wool

    MaM - Women's and Teenagers' Tank Top - Merino Wool

    64,95 EUR
    Sale price  64,95 EUR Regular price 
  • MaM - Women's Aava Long Cardigan - Merino Wool

    MaM - Women's Aava Long Cardigan - Merino Wool

    MaM - Women's Aava Long Cardigan - Merino Wool

    114,95 EUR
    Sale price  114,95 EUR Regular price 
  • MaM - Wrap cardigan - merino wool

    MaM - Wrap cardigan - merino wool

    MaM - Wrap cardigan - merino wool

    109,95 EUR
    Sale price  109,95 EUR Regular price 
  • MaM - Women's and Teenagers' Hooded Cardigan - Merino Wool

    MaM - Women's and Teenagers' Hooded Cardigan - Merino Wool

    MaM - Women's and Teenagers' Hooded Cardigan - Merino Wool

    159,95 EUR
    Sale price  159,95 EUR Regular price 
  • MaM - Women's and Teen Lounge Joggers - Merino Wool

    MaM - Women's and Teen Lounge Joggers - Merino Wool

    MaM - Women's and Teen Lounge Joggers - Merino Wool

    129,95 EUR
    Sale price  129,95 EUR Regular price 
  • MaD - Men's and teen's t-shirt - merino wool

    MaD - Men's and teen's t-shirt - merino wool

    MaD - Men's and teen's t-shirt - merino wool

    114,95 EUR
    Sale price  114,95 EUR Regular price 
  • MaM - Longjohns - merino wool

    MaM - Longjohns - merino wool

    MaM - Longjohns - merino wool

    37,95 EUR
    Sale price  37,95 EUR Regular price 
  • MaM - Long fingerless mittens - merino wool

    MaM - Long fingerless mittens - merino wool

    MaM - Long fingerless mittens - merino wool

    19,95 EUR
    Sale price  19,95 EUR Regular price 
  • MaM - Multitube or Neck Warmer - merino wool

    MaM - Multitube or Neck Warmer - merino wool

    MaM - Multitube or Neck Warmer - merino wool

    29,95 EUR
    Sale price  29,95 EUR Regular price 

When you order your ManyMonths / MaM clothing from Maison de Mamoulia...

You're not just buying products.

You also benefit from my expertise and over 13 years of experience with these clothes, worn daily by my two children since birth
 and by myself.

I was the first to develop the discovery of this brand in France - and far beyond - by creating my shop in 2013, dedicated to the Finnish brand Babyidea and its patented creations.

Because offering these products in a shop doesn't necessarily mean knowing them in depth, or being able to answer all questions on the ground.

Since then, I've shared my passion for these unique products with thousands of families.

Because they are natural products, perfectly suited to the constantly evolving morphology of children, truly effective and economical: a few sizes and a few pieces are enough to replace many classic clothes.

And most importantly, they are invaluable for the well-being and comfort of children - and for our relief as parents - for many years to come.


The information on my site has gone far beyond the scope of my shop, helping customers and other shops - including competitors - to better understand these products.

Today, my product descriptions are particularly comprehensive: they already answer more questions than you might have.

I have also worked for the Babyidea brand at trade fairs, and I still collaborate on improving collections, for the very same reason: my expertise and experience.

Today, I am a recognized expert of this brand - by the brand itself, by the thousands of customers I have supported, and even by the competition.

This is the 10th year of pre-orders that I am organizing.

I support you in your choices, your questions, your doubts, your hesitations.

And by choosing Maison de MaMoulia, you are also supporting a small independent business, built with high standards and commitment
 and which has been supporting families since 2013 in their choices of natural materials.

Yuliya